The truth is different for each of us, but there is something in common in the search for the much desired change. You don't have to run away from the life you lead, just find the inner purity within yourself and realize what is truly important in your world. Then you can transform that energy into a whole new understanding of life.

Urban environments and stressors of various kinds, subject our skin to daily trials of all kinds, which are not so much dependent on age as on the lifestyle we lead. If you want to properly nourish your skin and slow down the processes of premature aging, you can only do it with a healthy diet, more exercise and natural body care.

This is our philosophy that helps us build a more fulfilling relationship with natural things and find balance in nature.

We don't try to compare YOGHSOAP® soaps to anything other than the overall feeling of a wholesome and emotional experience in its most crystalline form of existence that we've found - high quality vegetable oils (palm free), pure, undiluted essential oils and fresh full fat yogurt. This is the power of YOGHSOAP®: in natural skin care and its benefits.

We believe in the power of every choice. That people have a right to know what's behind the term 100% radical natural soap. In the primordial purity of the concept, untainted by industrial perversions and fakes, we find a magical natural alchemy known to mankind for centuries. We wished to bring this magic back to the people. After many questions about the yogurt we use, we decided to tell more about its origins.

How did we choose the yoghurt for YOGHSOAP® natural soaps?

We were looking for a local Bulgarian brand with which we share similar values about life, food and human relations, but no less about quality. In the family farm "Militsa Lazarova-90" in the town of. Slavyanovo in Northern Bulgaria, we found exactly that. We got to know the people who founded it and tasted the products on which they put their name. We saw that their dairy products are of consistently high quality and that the animals on the farm are raised with humane care. That's where the yogurt in every YOGHSOAP® soap comes from.

The history of the Militsa Lazarova-90 family farm spans almost 30 years. A time during which the owners have developed the traditions but preserved the authentic technology in the production of Bulgarian yogurt. The kind most of us know from our carefree childhood - real, with a slightly sour taste.

What did we look for and what did we find in the farm "MILITSA LAZAROVA-90"?

• 100% cow's milk. Natural. Fresh. Full fat.

• With natural Bulgarian starter of live probiotic strains - Lactobacillus bulgaricus and Streptococcus thermophilus, isolated from natural sources in Bulgaria, which are not genetically modified.

• Full control over the raw milk raw material and compliance with all requirements of EC Regulations.

• Free from artificial colours, preservatives and vegetable fats.

• Genuine and pure milk, certified according to Bulgarian State Standard (BSS) 2010-12.

BDS 2010-12, is a national standard that ensures compliance with high requirements in yoghurt production. BDS controls the quality of milk, the use of live Bulgarian starter, all stages of classical technology, the packaging of products, and the maintenance of a high level of hygiene.

Control over milk quality

The farm only accepts raw milk that meets absolutely all the criteria for the purity of the raw material. The milk is rapidly tested for physico-chemical parameters and the presence of antibiotics. If the technologists find deviations from the BDS norms and the presence of antibiotic residues in the raw milk, it is not allowed to be processed on the farm.

The quality of the milk is monitored both by daily fermentation samples and microscopic analyses and by exceptional tests at the discretion of the farm's specialists. In addition, the raw milk is subject to testing twice a month in an accredited laboratory of the Bulgarian Food Safety Agency (BFSA).

Our investigation at the farm showed that the milk is pasteurised using the HTST (high temperature short-time) method, which means high temperature for a short time. This technology preserves as many of the valuable ingredients in raw milk as possible, unlike ultra-high temperature pasteurisation, which destroys both harmful and beneficial micro-organisms.

Finished yoghurt is again subject to daily on-farm control of physico-chemical indicators, as well as monthly microbiological analysis in an accredited laboratory at the BAA.

How are the animals taken care of?

The animals that produce the milk on the farm are mainly pasture-raised during the months of the year that allow for this type of feeding. The lush green meadows are located in a clean area at a great distance from car traffic. Under pasture rearing, the animals live in a natural environment and are fed more leafy greens, grass and straw, which ensures a higher content of valuable nutrients in the milk.

When we create the proprietary formulas of YOGHSOAP® soaps, we use just such yogurt. And we claim it should be no other. We responsibly claim that YOGHSOAP® is 100% radically natural fresh yogurt soap because it really is: from the base oils and essential oils to the natural colors derived with botanical extracts and extracts.

The technology in YOGHSOAP®

At YOGHSOAP®, we combine all the positives of botanicals and essential oils from nature with the life force of fermented superfoods from a farm with tradition and high standards. With this combination, we achieve the much-needed skin hydration and aromatherapeutic effects in eight different compositions that support skin health, delight the senses and remove tension from the body.

The fresh and full-fat yogurt we add to the soaps, as well as the innovative extra cold technology where we do not heat the oils, allow us to retain all the benefits of the ingredients.

The unique technology we apply prevents the fats in the yogurt from saponifying. This effectively means that they remain free and nourish the skin in harmony with the moisturizing action of the natural glycerin that is produced when essential oils are saponified.

As a result, the skin appears healthier and sensibly hydrated, nourished and visibly smooth for longer. Over time, it regains its naturally healthy appearance.

The purity of values in YOGHSOAP®

This is how we create the YOGHSOAP® soaps. With a strong presence in the life we have and a wise choice to stay to change the environment over the possibility to escape. At YOGHSOAP® we chose to believe in minimalism, closeness to nature, good health, kindness and purpose.

This quest for honest and open relationships, makes us constantly ask ourselves new and different questions to lead us together to the right answers, because YOGHSOAP®, is not just a radical natural soap.

YOGHSOAP® is about the casual attitude we have when we engage with the world in a purely honest way.

YOGHSOAP® is in the time we take for ourselves to experience each moment of utter delight and to preserve the memory of that feeling.

YOGHSOAP® transforms each drop of crystal water into a different sound that transports us somewhere beyond familiar pleasure to experience something completely new and begin to ask ourselves different questions.

How do we take care of ourselves?

What do we nourish our soul with?

What mark are we leaving in the world?

How often do we ask ourselves about the important things in life? How often do we answer ourselves?

YOGHSOAP® is about the freedom we seek when we want to achieve something more in self-care.

This is YOGHSOAP®: a 100% radically natural soap created with nature's gifts and with people more in mind. Those who believe in the positive side of possibilities. The same ones who know they can make a difference in themselves.

Change starts with the attitude we have towards the world and the small daily rituals that help us live in harmony with nature. The feeling is even stronger when we realize that we are doing something more that brings us a sense of meaning.

It brings the real back into our lives.