Why go solid?

Why a solid format?

No water • More concentrated • More effective • No plastic

Plastic — cheap, lightweight, and virtually indestructible — is everywhere. It's so durable that it never disappears. It breaks down into smaller and smaller particles, known as microplastics, which are now found in the oceans, soil, food, and even in our bodies.

Every year the world produces hundreds of millions of tonnes of plastic. Over 90% ends up in the oceans, where it breaks down into microplastic particles that remain in the environment for decades, even centuries.

The cosmetics industry is part of this colossal problem. Shampoos, shower gels, creams, conditioners, lipsticks, lotions — almost everything comes in a plastic bottle or jar.

YOGH exists to change that.

UP TO 40% OF COSMETICS PRODUCTS CONTAIN PLASTIC IN THE FORMULA ITSELF.

The Truth About Plastic in Your Cosmetics

According to Cosmethics research, nearly every second cosmetic product on the market contains plastic-based ingredients — in conventional products and in many so-called "natural" ones too. Most consumers have no idea.

Nowhere on the label does it say "plastic," so you won't recognise it unless you have a chemistry degree. Plastic in cosmetic products isn't just microbeads. It shows up asacrylates copolymer, polyquaternium-7, polymethyl methacrylateand other chemicals used as fillers, thickeners, and film-forming agents. They don't biodegrade.

Through the drain they end up in nature and even in our bodies. Researchers have already found microplastics in human blood and placentas. It's a slow, quiet accumulation from ordinary everyday products, and it doesn't take a scientific study to tell us that's not good for our health.

REGULATIONS AREN'T ENOUGH

The law moves slowly. Plastic doesn't.

In 2023, the EU introduced new REACH restrictions on intentionally added microplastics. But soluble and liquid plastics remain largely unregulated, and during the long transition periods, products containing plastic can still legally sit on shelves for years.

Reading labels won't help you much either. There's no requirement to flag plastic-derived ingredients, and INCI names are designed for chemists, not consumers. Even genuinely "eco" brands can unknowingly include synthetic, plastic-derived ingredients.

ТЪЖНА ИСТИНА: ПЛАСТМАСАТА НИКОГА НЕ ИЗЧЕЗВА.

RECYCLING PLASTIC IS A MYTH.

With its seemingly unavoidable presence, single-use plastic can feel necessary and inescapable. For decades we've been told it's "recyclable".

In theory — yes. In practice — barely.

Most plastic doesn't get recycled. Most recycling facilities send plastic to landfill because they would go bankrupt if they actually processed it. Technically speaking, recycling plastic is economically unviable. And producing new plastic is so cheap that it costs less than collecting, sorting, and reprocessing the used stuff. So many "recycling" facilities simply ship plastic to landfills in developing countries where it ends up in the ocean or burnt in incinerators.

Even when it is recycled, plastic degrades in quality and can only be reprocessed a limited number of times. It is destined to be permanent waste, which is why it's a systemic problem. Environmental economists even argue that for the planet it's better to throw plastic directly in the bin — since it reduces the transport emissions involved in getting it to a recycling facility that won't actually recycle it.

Екологични икономисти дори твърдят, че за природата е по-добре пластмасата директно да се изхвърля в боклука, тъй като така се намалява транспортът ѝ до депата.

PLASTIC IS A ONE-WAY SYSTEM

Almost all the plastic ever produced still exists in some form. It simply accumulates — in the oceans, in the soil, in the bodies of animals. And ultimately, in us.

Over the past 70 years, only 9% of all plastic ever produced has been recycled.
Every year, 450 million tons of plastic are manufactured.
In the cosmetics industry alone, 120 billion packaging units are produced annually — most of them plastic.
Every year, 130 million tons of plastic enter the environment.
Microplastic particles are being found in our blood, brains, testes, and even in our children.

supermarket shelf full of cosmetics product in plastic packaging

THE COSMETICS INDUSTRY IS MASS-SELLING WATER PACKAGED IN PLASTIC

The cosmetics industry is addicted to plastic.

Most cosmetic products — shampoos, shower gels, creams, lotions, micellar waters, cleansing milks — come in plastic bottles and jars. They're used over a few weeks and then become waste. All these products contain water, and that means:

more volume
more transport
more plastic packaging, and
more plastic waste

Industry estimates put the beauty sector's output at over 120 billion units of packaging per year, much of it plastic and difficult to recycle. This is one of the largest hidden crises in modern consumer culture.

The problem isn't just the packaging. It starts much earlier in the formula itself. Most cosmetic products contain 60–90% water. Water creates the need for:

large bottles (to give you the impression you're getting a lot)
pumps and dispensers
plastic components
thickeners, stabilisers, and preservatives.

LESS WATER. LESS PACKAGING. LESS WASTE.

THE YOGH SOLUTION

Instead of trying to make plastic "more sustainable", a non-existent concept invented by the plastic industry, we simply removed the water. YOGH's solid, concentrated cosmetics don't require plastic: not inside, nor outside.

When cosmetics are solid and intelligently formulated:

formulas are more concentrated
skin and hair are healthier
packaging is minimal
transport is more efficient
plastic becomes unnecessary
the bathroom is more organized

THE FUTURE ISN'T "SUSTAINABLE PLASTIC" — THERE'S NO SUCH THING.

JOIN THE CAUSE

The future is less plastic.

And that's exactly why YOGH exists. We're not going to solve the world's plastic problem, but we can change our consumer habits. YOGH is a real alternative that eliminates plastic packaging through a radically different approach built into the product itself from the ground up.

With YOGH, you're making a choice against plastic pollution. A choice for cleaner oceans and nature, where cosmetics aren't wrapped in the very problem they're making worse.

YOGH: Good for You, Good for Nature