Skin pH is not an academic detail reserved for experts.
It is a functional parameter that helps determine whether your skin barrier is functioning properly, whether your microbiome is in balance, and whether the active ingredients you’re paying for are actually working.
Choosing cleansers with a pH close to the skin’s natural range (4.5–5.5) is one of the most important decisions you can make when it comes to skincare.
Not because it’s a trend, but because it is closely linked to the skin’s natural biochemistry.