THE PROBLEM

The cosmetics industry has a serious problem with plastic.

From packaging to the microplastics contained in formulations, the damage is systemic.

YOGH creates innovative products with completely plastic-free packaging that perform just as well, and in some cases even outperform their liquid counterparts.

The cosmetics industry has a serious plastic problem: from packaging to the microplastics contained in formulations. Every year, billions of plastic bottles end up in landfills and oceans, taking centuries to decompose.

Single-use plastic has become the norm. We have been conditioned to believe it is necessary, recyclable, and unavoidable. But the reality is far darker.


cosmetic products in plastic packaging on white background

The scale of the problem:

Over 550 million tons of plastic waste are generated globally each year. In the cosmetics industry alone, 120 billion packaging units are produced annually—most of them made of plastic.


THE SOLUTION

With YOGH, we prove that solid cosmetics, inherently eco-friendly, can outperform conventional cosmetic products.

Through our highly effective formulas, we make an eco-conscious, nature-friendly lifestyle not just possible, but irresistibly appealing.

Our solid formulations completely eliminate the need for plastic packaging. Each product is designed to last longer, deliver better results, and leave no environmental footprint.

Why solid products work:

Zero plastic packaging—only cardboard and paper.

3–5× more concentrated than liquid alternatives.

They last significantly longer, reducing waste.

No water, no preservatives, no compromise.

plastic landfill
Plastic recycling is often overestimated.

A significant portion of it still ends up in landfills.

Plastic recycling has become increasingly limited in practice, mainly due to economic challenges.

For many facilities, the cost of processing plastic exceeds the value of the recycled material, leading to a significant portion of collected plastic ultimately being sent to landfills.

Some environmental economists note that, in certain cases, reducing additional transportation and processing may lower the environmental footprint compared to current practices.

This situation highlights a broader issue: the recycling symbol on plastic packaging often creates the impression that most plastic is successfully recycled, even though the system frequently falls short of these expectations.

  • Plastic that is actually recycled: ~9%
  • Plastic sent to landfills: ~79%
  • Plastic entering the oceans: the remaining share




What we won’t solve

We won’t solve the world’s plastic problems with YOGH’s solid cosmetics alone.

But we offer a genuinely better alternative to help eliminate unnecessary plastic bottles of liquid soap, shampoo, conditioner, water-based creams, and much more.

Join the movement

Every product you choose from YOGH is a choice against plastic. It’s a choice for cleaner oceans, a healthier planet, and a future where cosmetics don’t come wrapped in the very problem they claim to solve.

Every purchase is a vote for change. Together, we are building a cosmetics industry that makes no compromise—neither on performance nor on the planet.

YOGH: полезна грижа за теб и за природата

100% биоразградими продукти

100% без пластмаса

Бързо-изплакваща се